 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
The Liquid Bug will be traveling all around the United States, beginning February 17, 2001 in Florida and ending on August 25, 2001 in Tennessee with the Sharpie 500.
The purpose of this Volkswagen Beetle is to increase consumer awareness for our new Liquid Markers. There will be a variety of activities at these events: product sampling, concerts, a parade, charity tie-ins, and signage. These events, along with media coverage, will help promote the new products and reinforce brand awareness.
Traveling with the Bug will be a giant inflatable marker display. Measuring 20 feet tall, the inflatable is a duplicate of our Liquid Marker advertising campaign-- the three Liquid Markers rising out of the water.
